SEO • Digital Marketing • AI Product Builder

Paul Moreira

Driving organic search visibility, local market growth, and building practical AI products.

Operating at the intersection of search strategy, generative AI workflows, and modern web application development. Founder and product architect of FactVerify.

Explore FactVerify View Experience Get in Touch →

Search StrategySEO, Local Maps & AI Visibility

AI ProductFounder & Builder of FactVerify

TechnologyNext.js, React, Chrome Extensions

Strategic Perspective

Where Search Strategy Meets Product Engineering

Modern digital visibility requires more than isolated code or keyword lists. I connect technical execution directly to audience discovery, AI search visibility, and measurable business growth.

Most software engineers build without considering how users actually discover solutions. Meanwhile, traditional digital marketers often struggle to build custom tools, automate complex workflows, or evaluate emerging AI systems.

My work bridges that divide. Whether formulating local SEO roadmaps that capture Google Business Profile market share, preparing brands for AI Overviews and answer engine visibility, or architecting FactVerify—a searchable source-backed fact-check library—I focus on tools and strategies that deliver clear, verifiable utility.

Search & AI Visibility

Rank dominance in Google Maps, organic search, and modern AI citation ecosystems.

AI Product Delivery

Building and operating FactVerify with real-time multi-source evidence pipelines.

Execution & Strategy

Client account leadership, performance analytics, and rapid modern web development.

Core Capabilities

Areas of Strategic Expertise

Organized across search visibility, intelligent systems, and modern web application development.

Search & Digital Marketing

Strategic search optimization and digital marketing architecture driving organic discovery, local market visibility, and brand prominence across both Google and modern AI search engines.

Organic SEO Strategy
Technical audits, crawl architecture, search intent mapping, and structured data implementation.
Local SEO & Google Business Profile
Google Maps pack rankings, listing optimization, local citations, and conversion velocity.
AI Search Visibility (GEO)
Optimizing entity presence, brand mentions, and grounding for Google AI Overviews and answer engines.
Analytics & Strategy
Google Analytics 4 setup, conversion funnel tracking, KPI measurement, and client reporting.

Organic SEOLocal SEOGoogle Business ProfileAI Overviews (GEO)GA4Client Strategy

AI & Product Systems

Designing and operating practical AI applications. Connecting modern language models with multi-source retrieval, rigorous verification, and intuitive user interfaces.

Fact-Checking & Evidence Retrieval
Sourcing, cross-referencing, and evaluating cited evidence from authoritative sources to verify factual claims.
AI Product Architecture
Translating real-world user workflows into reliable, low-latency software with clear utility.
LLM Workflows & Prompt Engineering
Structured outputs, system prompt design, evaluation rubrics, and hallucination reduction.
Transparent Product Design
Building trust with clear verdict displays, source previews, and confident user interfaces.

Fact-CheckingEvidence RetrievalLLM WorkflowsPrompt DesignProduct ArchitectureEvaluation

Web Technology & Development

Modern, performant web development focused on clean component architectures, high Core Web Vitals performance, accessibility, and rapid deployment.

Modern React & Next.js
Component architectures, Server and Client components, edge rendering, and responsive layouts.
Chrome Extensions (MV3)
Building focused in-browser tools with Manifest V3 for workflow augmentation.
API & Backend Integration
REST APIs, Supabase database integration, authentication, and structured state management.
Modern AI-Assisted Workflows
Accelerated development, rigorous QA testing, Git version control, and Vercel deployments.

ReactNext.jsJavaScript / TypeScriptChrome Extensions (MV3)SupabaseVercel

FactVerify — Source-Backed Fact-Checking Platform

A live, independent fact-checking platform founded and engineered by Paul Moreira to organize published claims, evidence trails, and verifiable verdicts.

Flagship ProductFounder, Product Architect & Developer (Est. 2024)

FactVerify

Searchable, Source-Backed Fact-Check Library & Verification Platform

An independent fact-checking platform built to help people, researchers, and journalists search published fact checks, follow the evidence behind claims, and inspect clear verdicts backed by verified source citations.

Why I Built It

Online claims spread rapidly and are often stripped of context. Sifting through conflicting reports is time-consuming, while generic AI search summaries frequently lack cited evidence from authoritative sources.

What It Does

FactVerify provides a searchable library of source-backed fact checks with clear verdicts, context, and cited evidence. Users can explore trending claims, review evidence trails, save useful checks, and submit new claims for review.

Searchable library of published, source-backed fact checks
Clear verdicts with transparent contextual analysis
Cited evidence from authoritative sources and verifiable trails
User claim submission pipeline for verification review
Saved checks and fast topic-based filtering

Visit FactVerifyProduction Application • www.factverify.app

Platform TypeSource-Backed Fact Library

My RoleFounder, Product Architect & Developer (Est. 2024)

Production StatusLive at factverify.app

FactVerify source-backed fact-check library interface

ReactNext.jsInformation RetrievalVerification PipelinesSupabaseVercel

Professional Track

Experience & Strategic Work

A track record spanning digital marketing strategy, client growth, and end-to-end AI product development.

Founder & Product Lead

FactVerify ↗

Live Product2024 – Present

Conceived, designed, and operate an independent fact-checking platform that allows users to search published fact checks and follow source-backed evidence trails.

Built a searchable repository of verifiable fact checks with clear verdict classifications and cited evidence from authoritative sources.
Designed a clean, responsive user interface supporting claim search, topic filtering, and user claim submission.
Manage production infrastructure, continuous deployment on Vercel, database architecture in Supabase, and ongoing feature updates.

Product ArchitectureNext.jsFact-Checking SystemsInformation RetrievalSupabase

SEO & Digital Marketing Strategist

Client Strategy & Growth

Strategic Advisory2022 – Present

Guiding businesses on organic search strategy, local search rankings, Google Business Profile optimization, and modern AI search presence.

Deliver technical and content SEO roadmaps focusing on site crawlability, structured data (Schema.org), and audience search intent.
Execute Google Business Profile strategies to achieve top rankings in high-intent local map packs.
Help brands prepare for Generative Engine Optimization (GEO) and entity recognition across AI Overviews and answer engines.
Track and report business growth using Google Analytics 4, conversion metrics, and local visibility benchmarks.

Technical SEOLocal SEOGoogle Business ProfileAI Search VisibilityClient StrategyGA4

Product & Web Developer

Independent Projects & Extensions

Builder2023 – Present

Creating focused web applications, browser tools, and interactive experiments that solve everyday workflow challenges.

Developed and published Pin Prompts to the Chrome Web Store, integrating custom prompt libraries directly into ChatGPT and Claude.
Built interactive React web applications and games (Garbled) with accessible controls, instant feedback, and responsive layouts.
Maintain modern development standards with 100% static performance optimization, semantic HTML, and zero unnecessary script bloat.

ReactChrome Extension MV3Next.jsUI/UX DesignVercel

Selected Work

Companion Projects & Extensions

Focused web tools, browser extensions, and interactive applications built around AI workflows and user utility.

Chrome Extension

Pin Prompts

A focused browser extension published on the Chrome Web Store that keeps reusable prompt libraries easily accessible inside ChatGPT and Claude.

Creator & Extension Developer

Chrome ExtensionAI WorkflowMV3Chrome Web Store

Interactive Web App

Garbled

A daily word game that challenges players to decode scrambled text through fast pattern recognition and instant feedback.

Developer & Game Designer

ReactGame LoopInteractive UILive

View All Projects & Architecture →

Prototype Shelf

Lab Experiments & Prototypes

A sandbox for exploring novel interaction patterns, game mechanics, and lightweight data interfaces.

Archived prototype

Vote 2024 Info

A civic information prototype testing how election and ballot details can be organized for fast scanning.

Experiment

Name Line

A digital naming exploration examining how minimal interfaces can communicate identity clearly.

Prototype

Trivia Game

A quiz-engine prototype designed to test question pacing, feedback timing, and replay retention.

Prototype

Song Trivia

A music guessing game concept built around audio cue recognition and lightweight challenge loops.

Explore Full Lab Archive →

Direct Contact

Let’s Connect

Available for select SEO consulting, Google Business Profile strategy, AI search readiness (GEO), and collaborative product engineering discussions.

Direct Emailpgmoreira23@gmail.com

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